Six Moisturizers, One Honest Guide to Choosing Yours
Gel, balm, cream, tallow: the words on a jar tell you surprisingly little about how it will feel on your face at 7 a.m. So we rated every moisturizer we make on the same four things: how much moisture it delivers, how it feels going on, how it finishes, and how long before you can put makeup over it. They’re listed from the lightest feel to the most cushioning.
One drop is a whisper of hydration; five is a full winter coat for your skin.
Gel, gel-cream, cream, or balm, in plain words rather than marketing ones.
Smooth, natural, satin, or luminous. None of ours finish powdery or matte.
How long before you can reach for makeup or SPF without dragging.
Divine Healing
Glides on like cool water and vanishes. Agave stem cells and aloe pull hydration in without adding any oil to the surface, so skin feels smooth and hydrated with zero tack. This is the one to reach for when anything heavier makes you break out or slide by lunch.
Hero ingredients: agave stem cell extract, organic aloe, bamboo silica, royal jelly & propolis.
Shop Divine Healing · $55
The Water Balm
A cushioned gel-cream that transforms the moment it meets warm skin: press it in and it breaks, releasing a rush of cool water. Because it is loaded with actives, it takes its time settling in and leaves a luminous, hydrated finish rather than vanishing outright. It is our most active moisturizer, and the one for anyone who wants anti-aging results without the weight that usually comes with them.
Hero ingredients: 12 peptides, ceramides NP / AP / EOP, bakuchiol, paracress, hyaluronic acid.
Shop The Water Balm · $68
Pink Tallow Luxe Cream
A true tallow cream rather than a whipped balm. Water-based hydration is blended into grass-fed tallow and prickly pear seed oil, so it spreads like a cream and settles into skin without the greasy slip tallow is known for. Six ingredients, a natural blush from rose petal powder, and gentle enough for hands and elbows too.
Hero ingredients: grass-fed beef tallow, prickly pear seed oil, chamomile, organic rose petal powder.
Shop Pink Tallow Luxe · $25
The Good Shepherd
For skin that has run out of patience: tight after washing, dull by afternoon, quick to react. Free-roaming Icelandic lamb tallow sits remarkably close to the lipids skin makes on its own, and it is paired with goat milk and the same three-ceramide complex found in The Water Balm. Rich without the heaviness; it absorbs and then simply looks like skin.
Hero ingredients: Icelandic lamb tallow, goat milk, ceramides NP / EOP / AP, panthenol & allantoin.
Shop The Good Shepherd · $38
Bakuchiol 2% Youthful Radiance Cream
A thick, plush cream built on sunflower, apricot kernel, and jojoba oils that settles into a soft occlusive layer with a silky satin finish, with 2% bakuchiol doing the quiet renewal work underneath. It softens the look of fine lines and uneven tone with none of the sting or peeling of traditional retinoids, so it belongs in both morning and evening routines.
Hero ingredients: 2% bakuchiol, aloe, apricot kernel & jojoba oils, carrot seed oil.
Shop Bakuchiol 2% · $52
The Balm Effect
No water at all, just organic mango and shea butters melted with squalane, bakuchiol, and paracress. It glides on like a gel-balm, and worked in as a light layer it settles in about five minutes, leaving the deepest, longest-lasting cushion of anything we make. The one for compromised barriers, very dry skin, and the months when the heating comes on.
Hero ingredients: organic mango & shea butters, squalane, bakuchiol, paracress.
Shop The Balm Effect · $48All Six, Side by Side
Start With How Your Skin Feels at 3 p.m.
Shiny, congested, or breaking out. You want water, not oil.
Divine HealingFine, but you’re thinking about lines and firmness. Actives without weight.
The Water BalmA little dry, a little reactive, and you want simple. Six ingredients, none of them loud.
Pink Tallow LuxeTight after washing, dull by afternoon. Your barrier needs rebuilding, not just topping up.
The Good ShepherdDry and dull, with early lines you’d like to soften. A plush cream with a retinol alternative inside.
Bakuchiol 2%Parched, flaky, or facing a hard winter. Seal everything in.
The Balm EffectAnd if you land between two? Plenty of our customers keep a lighter one for mornings under makeup and a richer one for night, or swap with the seasons. Skin changes; it’s fine if your moisturizer does too.
Try Before You Commit
Choose any three moisturizers in 10g glass sample jars and feel every texture on your own skin, in your own climate, before choosing a full jar.
