The Cleanse Effect
Most cleansers do their work and leave skin tight. This one was built to do the opposite. A rice-fine powder that blooms into a creamy foam when it meets water, with ceramide NP and allantoin so skin feels soft after rinsing, and niacinamide with alpha-arbutin for a fresher, more even-looking complexion over time. Water-free, so it needs no preservative and travels anywhere without a spill.
Directions
Dispense a small amount of powder into your palm. Add a few drops of water and rub hands together, building more water gradually until the powder blooms into a rich, creamy lather. Massage onto damp skin, then rinse clean. Follow with The Balance Effect mist and your moisturizer.
Full ingredient list
Zea Mays (Corn) Starch, Kaolin, Sodium Lauroyl Glutamate, Sodium C14-16 Olefin Sulfonate, Niacinamide, Alpha-Arbutin, Guar Hydroxypropyltrimonium Chloride, Sodium Sulfate, Hydrolyzed Rice Extract, Ceramide NP, Allantoin.
The cleanser that can’t spill.
Eleven ingredients, nothing to hide.
A short list, on purpose. Every one of them does a job your skin can feel.
Hydrolyzed Rice Extract
Rice water has been used to wash and soften skin for centuries. Hydrolyzed into small, skin-friendly peptides, it conditions as it cleanses and leaves a smooth, supple feel.
Ceramide NP
The same lipid your skin uses to hold itself together. Most cleansers wash ceramides away; this one puts one back, so skin feels comfortable and soft after rinsing.
Niacinamide
The B-vitamin staple that supports a smoother, more even-looking complexion with daily use. Kept dry in the powder, it stays fully potent until you add water.
Alpha-Arbutin
A gentle, plant-derived brightening ingredient that helps skin look fresher and more luminous with consistent use. Rare in a cleanser, and stable here because the formula is water-free.
Allantoin
A calming, skin-softening ingredient that takes the edge off irritation. It is what lets a cleanser this effective still suit easily reactive skin.
Kaolin
The mildest of the clays. It gives the powder its silky texture and a gentle purifying lift, drawing out excess oil without the tight, drying feel of stronger clays.
One powder. Three cleansers.
The amount of water you add decides what it becomes. Drag to see.
A gentle polish
Barely wet, the rice-fine powder and kaolin give a soft, exfoliating feel. Enough grip to lift dull surface cells, gentle enough for every morning.
A creamy milk
A splash more and it turns into a light, creamy cleansing milk. Comfortable on dry or reactive skin, rinses without a trace of tightness.
A stretchy lather
Work it between wet palms and the amino-acid surfactants build a dense, elastic foam that stretches like a cloud. Melts makeup and sunscreen clean.
Scoop, drip, bloom.
Thirty seconds, morning and night.
Scoop
Tap a small amount of powder into a dry palm. About the size of a quarter is plenty.
Drip
Add a few drops of water and rub your hands together. Keep adding a little at a time until you reach the texture you want.
Bloom
Massage onto damp skin, rinse clean. Follow with The Balance Effect mist and your moisturizer.
